Prompting Action: Call to Action, Buttons, Downloads
The components in the Conversion category: Call to Action, Buttons, and Downloads, with the two button styles and the limits on downloadable files.
These components encourage visitors to do something: call, book, download. They are found in the Conversion category. Each button carries a link, and the available link types are described in Links and anchors.
Call to action
A banner that invites visitors to act, set by default on a gradient background: a title, a tagline, a note (“Reply within 24 h”) and a button with a label, link and icon. Ideal at the end of a page.
Buttons
A row of buttons, with an alignment setting. Each button has a label, a link, an optional icon and a style: Primary (solid background, for the action you want clicked) or Secondary (outline, for the alternative). One primary button per row is enough.
Downloads
A list or cards of documents to offer (brochure, price list, registration form). Each file has an icon, a name, a description, a mention of format and size (“PDF · 2.4 MB”) and a button with its link. Two presentations are available as pre-set cards in the palette: Documents to download (list) and Files as cards.