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  3. Explaining an Offer: Key Points, Steps, Benefits, FAQ

Explaining an Offer: Key Points, Steps, Benefits, FAQ

The components in the Content category: Key Points, Point List, Steps, Feature Grid, and FAQ. Which one to choose depending on what you want to say.

These components structure an explanation: what you offer, how it works, and the questions people ask you. They are found in the Content category of the palette. All of them are lists: + Add creates an item, Remove deletes it, and the layout adapts to the number of items.

Key points

A series of ticked badges on a single line (“Free quote · No commitment · 2-year warranty”): short texts and an alignment setting. The tick is automatic. Place it beneath a title or a button.

List of points

A detailed vertical list, with each point having an icon, a title, and a text. It is designed to sit alongside an image: set the section’s media column to achieve this. See A section’s background.

Steps

A numbered process (“1. You call us, 2. We visit your home, 3. You receive the quote”): a title and a text for each step, plus an icon if you like, which then takes the place of the number. Numbering is automatic and the columns follow the number of steps; on a phone, they stack.

The Stacked steps card in the palette turns them into one large card per step, with a big number. As you scroll, each card stops beneath the header and the next one comes to rest on top of it, so visitors follow your method in order. On a phone and in the editor, the cards stay one below the other; switch to Preview to see the stacking. The block’s Layout setting switches from one to the other.

Feature grid

A grid of benefits, each with an icon, a title, and a text, up to four columns depending on the number. The classic component for “Why choose us”.

FAQ

Expandable questions: one question and its answer per item. All of them are closed when the page loads; visitors open the one that interests them. An answer can contain bold text and links. See Formatting text.

Choosing the icons

List of points, Steps, and Feature grid have one icon per item. Double-click the block, then click Choose an icon… next to the item: the search reads the English names of the icons (phone, download, calendar…). The Remove the icon cross takes it away, and a step gets its number back. Faster still: select the block and ask the assistant to “add icons that match the steps”; it picks them based on your texts.