Consent must be given, not assumed
A banner that drops trackers before the click is worthless. Refusing has to be as easy as agreeing.
Personal data
A banner isn't a box to tick. It's the visible result of a simpler question: what does your website place on a visitor's device?
A banner that drops trackers before the click is worthless. Refusing has to be as easy as agreeing.
The ones that make the website work, like the cart or the session, don't need consent. The ones that measure or track do.
A map, an embedded video, an analytics tool: each one can place its own trackers, even if your website places none.
A website with no audience measurement has no banner to show, and no one to inform.