Product features¶
Product features** allow you to add additional information to a product sheet without creating variations. They are particularly useful when the number of variations becomes too great, or when the differences between options do not significantly affect the product’s price or appearance.
When to use features?¶
Features are preferred when: - There is no noticeable visual impact between options. - Price does not vary with variation. - Information is purely descriptive (e.g. materials, weight, dimensions, composition). - The number of variations would become too high for efficient management.
Example: Laptop features¶
A notebook can have a number of interesting attributes to display in the form of features, without being available in multiple variations.
Example of features:
Features |
Value |
|---|---|
Processor |
Intel Core i7 |
RAM |
16 GB DDR4 |
Storage |
512 GB SSD |
Graphics card |
NVIDIA GeForce RTX 3060 |
Weight |
1.8 kg |
Autonomy |
Up to 10 hours |
In this example: - None of this information justifies the creation of a declination. - They bring value to the customer without complicating catalog management.
Feature display in e-commerce¶
Features are usually presented in the form of tables, lists or information tabs on the product sheet. They enable customers to quickly compare several items and make an informed purchasing decision.
Differences between variations and characteristics:
Declinations: change appearance, price or product reference.
Characteristics: descriptive information that has no impact on the choice of a variant.
Conclusion¶
Product features are an effective way of enriching a product sheet without multiplying the number of variations. They enhance the user experience by facilitating comparison and decision-making. They should therefore be used whenever variations do not justify separate inventory or price management.